Launching Bud Light was a very personal brief to me as an American myself had just moved to the UK. The creatives and I took inspiration from our real culture clash - the constant conversation about British and American pronunciation.
Brits are obsessed with accents. Youtube has dozens of videos with millions of views of Brits doing different accents. It is a sport, and we knew it would be a strong way to talk about the arrival of such a huge American brand.
From a production point of view, our challenge was to make content that was relevant to people around the UK who didn’t see the activation in London. We didn’t want to just recap the event, but use it as a backdrop for authentic action between real people.
Agency \\ VaynerMedia London
VP, Group Creative Director \\ Ryan Murphy
Senior Art Director \\ Chris Rush
Copywriter \\ Lucy Everett
Producer \\ Xav Boivin