We put faces to the brand for Budweiser and told the stories of the hardworking people brewing the beer.
A brand as big as Budweiser can feel impersonal and corporate to skeptics. Consumers outside the core superfans think it’s produced in faceless factories that are entirely automated. We wanted to reach these audiences with authentic stories of some of the real people behind the famous beer.
Agency \\ VaynerMedia New York
Creative Director \\ Ryan Murphy
Associate Creative Director \\ Todd Bradley
Copywriter \\ Chelsea Furlong
Producer \\ Stoney Duckett