Bringing the Budweiser Clydesdales to the internet was our holiday gift to superfans in 2015.
The are an icon of holiday advertising and very few brands had put out internet yule log videos at the time. And the internet always loves animals - that is a rule you can bank on. Bringing this branding into a more modern cultural moment delivered on our constant goal of making Budweiser relevant to a younger audience.
Working with animals is always a challenge, but the clydesdales are incredibly well trained and looked after - the challenge was building a set to accommodate such a massive animal.
Agency \\ VaynerMedia New York
Creative Director \\ Ryan Murphy
Producer \\ Stoney Duckett
Group Account Director \\ Pinsuda Sagooleim
Art Director \\ Jes Vallee
Copywriter \\ Tory Dickerson