State Farm is one of the country's biggest insurance providers, but they lagged behind other companies in the digital space. With Future Book we reached out to people where they are - on Facebook - and showed them what their life could be like with State Farm. Turns out it's pretty great.
We scraped user profiles to tell their future life stories dynamically with photos and people from their profile. We marry them to their Facebook love interests, give them all the success they could imagine - including a run for president - then have them buy up their hometown and move it to a better place.
Agency \\ DDB
Executive Creative Director \\ Joe Cianciotto
Associate Creative Director \\ Ryan Murphy
Art Director \\ Diego Rionda
Copywriter \\ Jeff Scardino