In order to sell American frozen cocktail mix to Spanish Business owners catering to British tourists we parodied infomercials so we entertained this niche audience while we sold them this product.
Direct response B2B is difficult enough, but we figured there were only a few hundred possible customers for this product (a frozen cocktail machine and subscription to drink mix). In order to reach this very small audience we did some cultural gymnastics. We poked fun (with love) at the clichéd British tourists that make the Spanish islands so popular. These are the customers that feed their businesses and we wanted to show how much they love the frozen cocktails that aren’t common in Spain. The result was full pipeline of strong new business leads.
Agency \\ VaynerMedia London
VP, Group Creative Director \\ Ryan Murphy
Senior Copywriter \\ Jules Dixon
Art Director \\ Matthew Markham