We used 8-bit video game graphics to make Regaine (Rogaine in the US) relevant to younger consumers who think of newer products first.
Like many brands that have been on the market a long time younger consumers weren’t considering Regain. They reached for other, newer products. We used Youtube audience insight to validate that 8-bit video games were beloved by this crowd and sell in this culture-first execution.
Agency \\ VaynerMedia London
VP, Group Creative Director \\ Ryan Murphy
Associate Creative Director \\ Chris Rush
Copywriter \\ Dan Camano