We used ludicrous analogies like kale ice cream and tiny wizards to explain the new energy tech Shell is investing a billion dollars to bring to market.
We won a pitch to help make Shell’s long-running #MakeTheFuture brand campaign relevant to consumers. It’s tough to talk about technology, but when it’s obscure, complicated and a few years from our daily lives—that’s hard. We used a silly tone of voice and adorable analogies to make it fun to go deep with new energy tech.
Agency \\ VaynerMedia London
VP, Group Creative Director \\ Ryan Murphy
Senior Creative \\ Dan Fryer
Senior Creative \\ Gate Lambert
Animation House \\ Aardman Animations