PR, EXPERIENTIAL & CONTENT

Winner: 2024 Innovation SABRE Award

We hired Lisa Ann Walter to be the bouncer of a Bic Back to School Speakeasy where teachers could load up with all the supplies they need for fall.

There’s never been a tougher time to be a teacher, with funding a perennial challenge and inflation driving up the cost of, well everything. Bic is in a unique position to be able to foster connection with both teachers and students and their parents by creating a give back program.

We started with an in person Back to School supply closet speakeasy where NYC teachers could come and stock up for free. Lisa Ann Walter was so excited to join as the host and bouncer, both because of her connection to her character on Abbot Elementary and because she comes from a family of teachers. Tactically we knew she would drive earned as the show was up for an Emmy just after our activation launch, which was very much the case.

Agency \\ M Booth
VP, GM Creative Director \\ Ryan Murphy
Associate Creative Director \\ Liz Kim
Associate Creative Director \\ Melissa McCarthy