PAID & ORGANIC SOCIAL CONTENT FACTORY

Castello is the most delicious product I’ve ever worked on. But this European brand has low awareness in the US. Our approach is showing off those delicious cheese pulls in an efficient paid first social content machine.

From close up Havarti cheese pulls to fluffy Whipped Dips spreads, we focused on a formula to make viewers imagine just how delicious the product on screen was.

APPETITE APPEAL

People enjoying a delicious cheese, macro texture shots, and the sound of the bite.

TASTING NOTES

On-screen text captions speak to flavor, texture, and enjoyment.

SENSORIAL JOY

The sounds of delight show uncontrolled reactions to the sensorial joy of tasting the product.

RESULTS

We launched Castello's new Whipped Dip category into the top ten speciality cheeses in its first year at #6. And we've seen double digit sales growth year over year for the Havarti portfolio.

Agency \\ M Booth
VP, GM Creative Director \\ Ryan Murphy
Senior Art Director \\ Mel Payamps
Creative Director \\ Melissa McCarthy
Producer \\ Jordan Schroer
Photographer \\ Evi Abler
Food Stylist \\ Hadley Sui