SOCIAL PRODUCT LAUNCH CONTENT

We launched Pepsi’s first relaxation water with a social feed that relaxed viewers in every post in a meeting of concept and craft.

Pepsi introduced its first functional relaxation beverage during the early days of the pandemic when everyone was suddenly online and shopping more than ever before.

We launched on social with a clear and focused brand story. Every piece of content was designed to relax frazzled doomscrollers in feed and every piece told the color story of the brand.

We worked with photographer Adam Savitch to create a practical effect we hadn’t seen before - his team used hydrophobic coatings to create text in liquid to evoke the new product.

Results were solid and straightforward; we sold out on Amazon within weeks to the surprise of the brand team.

Agency \\ M Booth
VP, GM Creative Director \\ Ryan Murphy
Art Director \\ Liz Kim
Associate Creative Director \\ Melissa McCarthy
Producer \\ Lindsay Dunphy
Photographer \\ Adam Savitch