INFLUENCER + SOCIAL

Anti-hustle mode corporate parody creators share NerdWallet’s USP: Hard Work Doesn’t Pay in high-engagement content.

NerdWallet has a complicated message to communicate to new users. They have a suite of different tools that make financial shopping easier for users, but Gen Z doesn’t connect with the business model. We designed our “Hard Work Doesn’t Pay” campaign to break through and make the benefit clear.

We partnered with corporate parody influencers who have a strong engagement rate with this audience to share that message in their own voices. We collab posted for the extra reach and to drive followers to the brand channel.

Agency \\ M Booth
VP, GM Creative Director \\ Ryan Murphy
Associate Creative Director \\ Melissa McCarthy
Senior Art Director \\ Mel Payamps
Producer \\ Brian Wheeler