CELEBRITY TALENT + CONTENT

Jenna Bush Hager led America in a pasta affirmation session to reassure us we will make it through Thanksgiving

Rao’s wanted to own the night before Thanksgiving as a night not to cook. Because nobody wants to cook the night before the biggest cooking day of the year and we all love pasta. We chose Jenna Bush Hager as a champion of low maintenance quality time together and used this piece of content to kick off a 360 campaign promoting Raos as the solution to cooking anxiety.

Agency \\ M Booth
VP, GM Creative Director \\ Ryan Murphy
Senior Art Director \\ Mel Payamps
Producer \\ Brian Wheeler
Director \\ Bonnie Dennison and Alison Barton
Production House \\ Good Times Productions