SOCIAL + BRANDING

Modernizing and icon with a first-ever social style guide and playbook.

Rao's is the undisputed leader in premium sauce. As they approached $1BN in sales, they hired us to update their social feed and elevate their content to the luxe energy of their elevated status.

We started with and in-depth workshop with all stakeholders to understand the issues from the past as well as appetite for risk in the future. We did a visual deep dive to understand how to make Rao's red more own able. And of course explored all the food conversations we'd want to join as a category leader.

So we made Rao's first social style guide and playbook. We use it across channels to brief in production teams as well as influencers. This helped to align all the content being published in the channel to the same elevated look and feel.

And we got great results in our first year

+17% impressions
+10% new followers
And the brands most shared-ever piece of content with 6000x the benchmark share rate

Agency \\ M Booth
VP, GM Creative Director \\ Ryan Murphy
Senior Art Director \\ Mel Payamps
Senior Copywriter \\ Madison Kopp
Producer \\ Jordan Schroer