Elextrolux was my bread and butter account for many years. I worked on the US brand launch, which meant a new site from scratch, social media, banners and ton of microsites.

I learned a lot about the category (you should hear a whole team of New Yorkers try to figure out what laundry pedestals are for) and cut my teeth on usability through multiple rounds of testing and optimization. Like a lot of brands they have relationships that keep them from selling directly to consumers, but they wanted to create as robust an ecomm experience as they could without adding a cart.