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Ryan Murphy

  • Work
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  • About
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VP, GM CREATIVE DIRECTOR \\ M BOOTH NEW YORK \\ 2019 – CURRENT

Made M Booth’s first Super Bowl ad, which helped our Chore Gap cause campaign reach nearly 2BN impressions

Growing agency creative capabilities in advertising, social media content, branding and video production

Built out branding capabilities: naming, campaigns, strategy and visual guidelines for insight-driven branding

Launched the agency’s first TikTok account and built 40k followers in 3 months within scope & budget

Create PR and content campaigns, consistently exceeding KPIs and platform benchmarks

Leading agency efforts to integrate GenAI into creative work, having executed on multiple brands and aligning with legal on IP compliance

Award winning work for Bic Pens, Avery Dennison Embelex

CLIENTS

CLIENTS: GOOGLE, P&G, AMEX, BIC, KIMBERLY CLARK \\ COTTONELLE, SCOTT, GOODNITES, KLEENEX, PEPSI \\ EVOLVE & DRIFTWELL, SAZERAC \\ 99 BRANDS, DOCTOR MCGILLICUDDY’S, ECCO DOMANI, THE MACALLAN, SVEDKA, CAMPARI \\ GRAND MARNIER, APEROL, FRANGELICO, GARDEIN, HOOD DAIRY \\ PLANET OAT, BROOKS RUNNING SHOES, NATUREMADE, KENVUE \\ AVEENO, AVERY DENNISON, STARBUCKS \\ EVOLUTION FRESH

FREELANCE CREATIVE DIRECTOR \\ NEW YORK \\ 2018 – 2019

VP, GROUP CREATIVE DIRECTOR \\ VAYNERMEDIA LONDON \\ 2016 – 2018

Founded company’s first international office in London

Grew the business from start-up to $10M in revenue; headcount from 5 to 85 personnel in 2.5 years

Won 75% of pitches for clients like Shell, RBS and Johnson’s Baby

Hired and mentored 25+ creatives; developed talent to promotion

Launched 40+ local and global campaigns, consistently exceeding KPIs and platform benchmarks

Directed creative resources and improved workflows; scoped, staffed, and managed budgets up to $3M

Managed business operations of the department; hiring, financial reporting, and scoping

Knowledgeable in innovation space: executed Amazon Alexa strategies, skills, and audio content; emerging app/platform partnerships; connected pack

Recruited to speak as a thought leader at conferences, panels, and award juries for up to 2K attendees

CLIENTS

Amazon, Shell, Bud Light, Stella Artois, General Electric, RBS \\ NatWest, Hunter Boots, ALLSAINTS, COTY \\ Wella, Choice Hotels, Johnsons Baby, Rogaine, Listerine, Captain Morgan, Kerry Foods, Island Oasis, Lebara

CREATIVE DIRECTOR \\ VAYNERMEDIA NEW YORK \\ 2014 – 2016

Led agency’s biggest accounts, including Budweiser US and Global, Sonic Drive-In, and Quaker, managing creative teams up to 30

Built a client relationship to grow the account by 7x in one year

Managed video and photo shoots with budgets up to $1mm+ and teams of 30+, including real-time war rooms, event capture, and studio video production

Reworked brand style & writing guidelines for digital and social

CLIENTS

Budweiser, Sonic Drive in, Quaker Oats, Snuggle, Coach, l'Oreal Vichy,
Ritz Crackers, Nerf, My Little Pony, Playskool, SlimFast, Michelob Ultra,
Natty Light, Tropicana

ASSOCIATE CREATIVE DIRECTOR \\ DDB NEW YORK \\ 2011 – 2014

Shepherded legacy brands to their first digital and social media executions

Led teams of up to 25 creatives, developing digital experiences, apps, enterprise software UI, e-commerce websites, social media branding, branded content, display, and print

Built brand style guides for digital and social

Collaborated with UX from wireframes through usability testing to data-led optimization

CLIENTS

State Farm, New York Lottery, Hertz Rent-A-Car, Aveeno, PwC, Lubriderm, Ad Council, ROC Skincare, Waveland & Clark

ART DIRECTOR \\ DDB NEW YORK \\ 2005 – 2011

Concepted, designed and directed partner agencies to execute microsites, apps, enterprise software UI, ecomm websites & social media content

Collaborated with UX designers and strategist from wireframes through usability testing, driving data-led optimizations that include site performance KPIs, A/B testing, and consumer-driven design

CLIENTS

Neutrogena, US Open, Ad Council, Cotton, INC, Angel Soft, Philips, Electrolux, Frigidaire, United Technologies, Brawny, Seasonique

Education

BA, MEDIA STUDY : UNIVERSITY AT BUFFALO

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