NAMING + B2B BRANDING + CONTENT
Avery Dennison asked us to rebrand and rename their “Exterior Embellishments” business unit so it could reclaim its global leadership and land new accounts.
They credit the new brand with a 26% bump in inboard sales leads and with landing their first NFL account.
*Winner of a Provoke Media Sabre and PRweek awards
Agency \\ M Booth
VP, GM Creative Director \\ Ryan Murphy
Associate Creative Director \\ Liz Kim
Associate Creative Director \\ Melissa McCarthy
Producer \\ Brian Wheeler
Director \\ Kimb Luis & Dan Young
Production House \\ Sawhorse