Lubriderm is a legacy J&J brand that was long overdue for a site refresh. Absent any paid media or advertising at all this site had a pretty big weight to carry. We brought it into 2013 with long scrolling pages and a flexible UX that really differentiates between products in this lean product line. 

Agency \\ DDB
Associate Creative Director \\ Ryan Murphy
Copywriter \\ Claire Mirisola
Art Director \\ Kai Hung